Thursday, September 20, 2012

Is Chitika a worthy alternative to Google Adsense?

One question I've been getting recently from my business is whether Chitika is worth trying out as an alternative to Google Adsense.  I tried out Chitika on to find out.

All of the numbers are well below Google Adsense, unfortunately.  Granted, I don't have the Chitika units placed on a great place on the page, which limits the CTR.  The CPC is what's disturbing.  That isn't that affected by placement on a page typically.  I'll be removing these and seeing what alternatives I can try out.  So far I haven't had much success with Amazon Omakase either (116,000 impressions, one sale).

Maybe there are some contexts where Chitika works better, but it didn't for me because of the low CPCs.  Anyone have any thoughts on other alternatives?


Adam D said...

I haven't really found a great alternative to Adsense yet so would love to hear more about your findings!

Blogger said...

If you're looking for an excellent contextual advertising network, I suggest you take a look at Clicksor.