Thursday, September 20, 2012

Is Chitika a worthy alternative to Google Adsense?

One question I've been getting recently from my business is whether Chitika is worth trying out as an alternative to Google Adsense.  I tried out Chitika on to find out.

All of the numbers are well below Google Adsense, unfortunately.  Granted, I don't have the Chitika units placed on a great place on the page, which limits the CTR.  The CPC is what's disturbing.  That isn't that affected by placement on a page typically.  I'll be removing these and seeing what alternatives I can try out.  So far I haven't had much success with Amazon Omakase either (116,000 impressions, one sale).

Maybe there are some contexts where Chitika works better, but it didn't for me because of the low CPCs.  Anyone have any thoughts on other alternatives?

Update on a few of my projects

Haven't posted much but it's a been busy and year.

I've launched three major initiatives:
Check 'em out and let me know what you think.  

Rock Salt Cheese

This place Happy Lemon I stopped by today had something on top of their drinks called Rock Salt Cheese. It's some type of frothy foam they put on top of their disgustingly sweet teas (took one sip and threw it in the garbage can).  I guess it's some type of fragrant cheese with rock salt.