Saturday, June 13, 2009

Saad Faazil on pricing iPhone apps

Good article by my Sloan classmate Saad Faazil on pricing a mobile app, something we're keenly focused on as I get ready to launch Upward Mobility.

I still think applications are about who you target. It’s fun to build games, but most casual gamers are inherently cheap and trying to pay as little as possible. I believe there are app buyers out there to be reached who are less price sensitive. They will need to be educatedthrough the regular web though, using channels such as AdWords and a quality website.

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