Friday, December 14, 2007

Fast Company - 50 Ways to Green Your Business

One of the better articles I've run into in my reading is this one from Fast Company with 50 tips on how to green your business. It's good to see some of the companies in here: General Mills, Ford, UniLever, etc. that are taking a proactive approach. Of course, there's business and brand value involved in these initiatives too.

Earlier this year, I heard Charlie Brown, the Director of Corporate Social Responsibility for Nike speak at MIT. Nike was one of the first companies to get that in the cases where you can create business value with sustainability initiatives. Nike's initiatives have allowed them to lower risk and protect brand value. The Fast Company article is partly illustrative of why if the companies you are investing in aren't thinking about green initiatives, they are potentially missing out on some opportunities to improve profits.

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