Tuesday, November 1, 2016

Pre-headers in emails can really improve open rates


I haven't been posting here much, but I've been doing a lot of writing on business and health care recently.  I'm going to get back to using this as a forum for some of the things I've been learning as we build up CareDash.

One recent finding was that we were able to improve open rates 2-3% on several of our newsletter and doctor review notification emails at CareDash.com by adding and the optimizing pre-headers (the short text preview after the subject line in many emails).  The pre-headers look different on the various ISPs so it is very important to take the time to optimize for each and separately render them.  The ones that worked the best were call to actions under 7 words long.  It can almost be like a haiku writing exercise for your internal team, a great exercise in writing concisely.  At enough volume, you can A/B test many to get the best results. 

Sunday, October 2, 2016

CareDash is my latest project...

Rapidly scaling our new site CareDash.com.  Think of it as TripAdvisor for health care providers!  Our goal is to redefine the health care review industry with a focus on transparency and inclusion.  The idea is to create 100% honest review site where we don't accept payments to remove reviews.  Long-term, we will integrate additional data on transparency such as analysis of medicare data.  We'll also do our best to make booking integrated from our site.  Baby steps.

I'll have more updates on it shortly, and I hope to get back to posting some more of my thoughts on the how we can improve the health care system in the US.  It's been hard to keep this blog as updated as I would like with the two kiddos now!

Friday, September 19, 2014

Update on some new entrepreneurial projects

I've got an update on a few things I've been working on.

We recently launched DynamicPath.com, another free test prep site.  This one provides 50 free questions for about 100 topics.

One new project of mine is in the health, diet, and nutrition information space.  The goal is to get trustworthy health and diet info out to the masses.

One associated property is this one on how to reduce sugar consumption.  A bit less baked but coming is this wellness site.

Check them out and let me know what you think!  And of course the big project.



Friday, December 27, 2013

Daughter not working hard enough...

Trying to get my daughter to work entrepreneur hours is hard.


Tuesday, October 29, 2013

For some family fun, check out our lobster in a pot baby Halloween costume that we did.

Thursday, August 15, 2013

Bike Tour Reviews Site

One of my nice recent successes is our bike trips reviews page.  It's recently started ranking in Google and the reviews are flowing in.  It fills a niche as TripAdvisor does a good job with local reviews, but international bike tour companies have been largely left without a good forum for feedback.  We're now close to 100 reviews.

Sunday, December 2, 2012

Bike tour reviews site is up!

I've been working on the second leg of my bike tour information site, specifically a section for reviews of bike tour operators.  I've gotten it up and now we're working on some reviews.  We have a bunch for companies like DuVine and Meridien Ten.  Check it out if you have the chance, I'd love your feedback.